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What Is Staging

 

 

 

 

 

 

 

Prepping and staging a house. Every seller wants her home to sell fast and bring top dollar. Does that sound good to you? Well, it's not luck that makes that happen. It's careful planning and knowing how to professionally spruce up your home that will send home buyers scurrying for their checkbooks. Here is how to prep a house and turn it into an irresistible and marketable home.
--------------------------------------------------------------------------------------Difficulty: Average
Time Required: Seven to 10 Days

Here's How:

  1. Disassociate Yourself With Your Home.
    • Say to yourself, "This is not my home; it is a house -- a product to be sold much like a box of cereal on the grocery store shelf.
    • Make the mental decision to "let go" of your emotions and focus on the fact that soon this house will no longer be yours.
    • Picture yourself handing over the keys and envelopes containing appliance warranties to the new owners!
    • Say goodbye to every room.
    • Don't look backwards -- look toward the future.
  2. De-Personalize.
    Pack up those personal photographs and family heirlooms. Buyers can't see past personal artifacts, and you don't want them to be distracted. You want buyers to imagine their own photos on the walls, and they can't do that if yours are there! You don't want to make any buyer ask, "I wonder what kind of people live in this home?" You want buyers to say, "I can see myself living here."
  3. De-Clutter!
    People collect an amazing quantity of junk. Consider this: if you haven't used it in over a year, you probably don't need it.
    • If you don't need it, why not donate it or throw it away?
    • Remove all books from bookcases.
    • Pack up those knickknacks.
    • Clean off everything on kitchen counters.
    • Put essential items used daily in a small box that can be stored in a closet when not in use.
    • Think of this process as a head-start on the packing you will eventually need to do anyway.
  4. Rearrange Bedroom Closets and Kitchen Cabinets.
    Buyers love to snoop and will open closet and cabinet doors. Think of the message it sends if items fall out! Now imagine what a buyer believes about you if she sees everything organized. It says you probably take good care of the rest of the house as well. This means:
    • Alphabetize spice jars.
    • Neatly stack dishes.
    • Turn coffee cup handles facing the same way.
    • Hang shirts together, buttoned and facing the same direction.
    • Line up shoes.
  5. Rent a Storage Unit.
    Almost every home shows better with less furniture. Remove pieces of furniture that block or hamper paths and walkways and put them in storage. Since your bookcases are now empty, store them. Remove extra leaves from your dining room table to make the room appear larger. Leave just enough furniture in each room to showcase the room's purpose and plenty of room to move around. You don't want buyers scratching their heads and saying, "What is this room used for?"
  6. Remove/Replace Favorite Items.
    If you want to take window coverings, built-in appliances or fixtures with you, remove them now. If the chandelier in the dining room once belonged to your great grandmother, take it down. If a buyer never sees it, she won't want it. Once you tell a buyer she can't have an item, she will covet it, and it could blow your deal. Pack those items and replace them, if necessary.
  7. Make Minor Repairs.
    • Replace cracked floor or counter tiles.
    • Patch holes in walls.
    • Fix leaky faucets.
    • Fix doors that don't close properly and kitchen drawers that jam.
    • Consider painting your walls neutral colors, especially if you have grown accustomed to purple or pink walls.
      (Don't give buyers any reason to remember your home as "the house with the orange bathroom.")
    • Replace burned-out light bulbs.
    • If you've considered replacing a worn bedspread, do so now!
  8. Make the House Sparkle!
    • Wash windows inside and out.
    • Rent a pressure washer and spray down sidewalks and exterior.
    • Clean out cobwebs.
    • Re-caulk tubs, showers and sinks.
    • Polish chrome faucets and mirrors.
    • Clean out the refrigerator.
    • Vacuum daily.
    • Wax floors.
    • Dust furniture, ceiling fan blades and light fixtures.
    • Bleach dingy grout.
    • Replace worn rugs.
    • Hang up fresh towels.
    • Bathroom towels look great fastened with ribbon and bows.
    • Clean and air out any musty smelling areas. Odors are a no-no.
  9. Scrutinize.
    • Go outside and open your front door. Stand there. Do you want to go inside? Does the house welcome you?
    • Linger in the doorway of every single room and imagine how your house will look to a buyer.
    • Examine carefully how furniture is arranged and move pieces around until it makes sense.
    • Make sure window coverings hang level.
    • Tune in to the room's statement and its emotional pull. Does it have impact and pizzazz?
    • Does it look like nobody lives in this house? You're almost finished.
  10. Check Curb Appeal.
    If a buyer won't get out of her agent's car because she doesn't like the exterior of your home, you'll never get her inside.
    • Keep the sidewalks cleared.
    • Mow the lawn.
    • Paint faded window trim.
    • Plant yellow flowers or group flower pots together. Yellow evokes a buying emotion. Marigolds are inexpensive.
    • Trim your bushes.
    • Make sure visitors can clearly read your house number.

source: Elizabeth Weintraub,  about.com

 

 

 

 

 

 

 

 

 

 

 

 

PREPARING HOME

 

 

What is staging?Before we dive into home staging tips for a quick sale, we first need to define what exactly staging is — just so we are on the same page.

Definition: Home staging is the act of preparing a home (and the contents of the home) for sale, with a special emphasis on presentation and appearance.

It's important to realize that preparing a home for sale and staging a home is not always the same thing. For example, as part of your pre-sale preparations, you might go through the home to make small repairs where needed. This is an essential step in preparing your home for the market, but it's not the same as home staging.

Staging a home for sale normally involves things of an aesthetic nature, such as design, organization and overall appearance (as opposed to mechanical or functional improvements).

The goal of home staging then is to improve the home's appearance in the eyes of potential buyers, with the ultimate goal of selling the home more quickly and for the highest possible price.

If you are selling a home, then you've obviously been on the other side of the process as a home buyer. Think back to your home buying experience. Try to recall the difference between the homes you thought were "just okay" and the homes that made you say "wow!" Professional home staging can help you turn your "okay" house into a "wow" house.

Benefits of staging your home

Benefits of stagingWhy should I bother staging my home? What do I get back for all the time and effort I put in? This is one of the most common home staging questions among sellers, especially those who are selling in a seller's market.

Here's the bottom line: Staging your home can benefit you regardless of what type of real estate market you are in.

In a buyer's market, you will need every advantage you can get in order to sell your home for a decent sale price, so it's extra important to stage your home effectively. But even in a seller's market staging can help you achieve a quick sale for the maximum sale price.

So no matter what kind of real estate market you are in, it's always wise to stage your home for the market.

Here are some of the primary benefits you will get out of it:

Home Staging Benefits

  • Forces you to think like a buyer. When you set out to stage your home for the market, you will be looking at the home as if you were a buyer. Adopting this perspective early on will help you in many ways when preparing your home for the market.

  • Forces you to organize and de-clutter. Clearing away shelves, closets and cabinets is a big part of the home staging process. It also helps with moving, because you'll have to pack things away at some point anyway. So when you stage your home, you will also get a head start on packing to move.
  • Increases likelihood of a sale. When selling your home, you must do everything within your power to increase your chances of selling — and I mean everything. Professional home staging techniques can give you an extra edge in selling the home quickly.
  • Reduces the home's time on market. When you put in the extra effort to stage your home effectively, you will move closer to a quick sale. Anyone who has sold a home before can attest to the fact that the least time the home is on the market, the better. This is especially important if you will be paying two mortgages until the home sells (as is the case when you buy a new home before selling the old one).

  • Helps justify the asking price. If you are in a seller's market and you price your home correctly, you probably won't have to haggle over the asking price. But in a market that leans toward the buyer, you need everything in your favor to justify the asking price. Proper home staging can help you justify the asking price by positioning the home more favorably in the buyer's mind.

  • Staging can be fun! It may sound like all work and no play at first. Granted, you will certainly be putting some elbow grease into the process. But staging a home can be a creative process as well, and many people find they enjoy it once they've begun.

 

 

PREPARING HOME
PREPARING HOME

 

 

 

 

 

 

 

 

 

When selling in a slow market

 You have two choices
 
1.   Lower your price
Price your home below that of your competition for the same amenities, size, etc. or

               Add a little Sex Appeal 

 

 

 

 

 

 

 

 

 

 

 

 

 

        

RE/MAX Associates Plus, Inc. - Kelly Grover -  650 Dodge ave. - Elk River, MN 55330
Phone: 763-635-7247

 
Send mail to kelly.grover@hotmail.com with questions or comments about this web site.
Copyright © 2007 Kelly Grover
Last modified: 08/11/08